Antifraud from SсroogeFrog and why is it important?

Antifraud from SсroogeFrog and why is it important?

When you order advertising from a partner or specialist, you expect to receive an effective advertising campaign and a flow of customers.

Therefore at first glance, the performer copes with his task – users click on ads, traffic grows. But all these actions are not targeted, because the partner is not interested in the success of your business. His job is to meet KPIs. As a result of this, you:

  • You receive false information about the advertising campaign;
  • You create erroneous marketing strategies based on inaccurate data;
  • Lose your advertising budget and miss out on profits;
  • Antifraud is a set of measures aimed at countering fraud. It is the use of special metrics to identify inappropriate traffic.

You can be deceived by absolutely any three channels, for example, even when you buy pay-per-sale advertising, in short, dwelling on the methods of cheating in each type of purchase.

Our antifraud system is based on 15 years of experience in the field of marketing and media buying, who better than us can recognize fake traffic? By using the ScroogeFrog service, the user gets a number of benefits:

  • Reducing advertising costs by reducing ad impressions for clickers and bots;
  • Reducing fraud when launching contextual and banner ads;
  • Checking new traffic sources for traffic quality;
  • Optimization of the conversion cost by cutting off low-quality sites and users;
  • We automatically send fraudulent IPs to google in real-time making sure bots, competitors or any harmful sources do not see your ads;
  • Ability to connect anti-clickfraud with native networks. No extra charge.

Antifraud system:

  • Checking a source for % of bot traffic;
  • Combining different devices of the same user through digital fingerprints;
  • Botnet detection;
  • Integration with many ad networks;
  • Custom filtering settings.

To put it briefly, fraud traffic can seriously affect the effectiveness of your advertising campaigns. It is important for each of us to make a profit and not to deceive with “fabulous numbers”, for this we provide our clients with our development! Use our material to minimize losses and buy clean traffic. At least 40% of internet traffic is non human. Bots have no intention of converting and will simply waste your ad budget. ScroogeFrog Antifraud will make sure you aren’t wasting your budget on impressions and clicks from people and bots that want to harm your business.

If you want to receive clean traffic, please contact us and we will save your advertising budget!

You can order the advertising of your product with this solution in Scrooge Frog Ltd

Affise is a well-known affiliate marketing platform

Affise is a well-known affiliate marketing platform

Affise is a partnership marketing platform for brands, advertisers, and agencies to automate and scale their partner relations via all possible performance marketing channels: traditional affiliates, influencers, networks, and agencies.

Affise helps track and analyze web-based advertising campaigns, in real-time. On the platform website, we found services/products such as Affise Perfomance, Reach, attribution. 

Affise can perform all billings and calculations with a single click. It also provides you with the facility to add your own custom tracking domains. You may add a single or several tracking domains and then select a default domain for each offer individually.

The automation capabilities it provides are quite impressive and can contribute a lot to your profits. Furthermore, since you can utilize low-transformation traffic sources without paying for clicks, you save up your expenses with the platform Affise.

The software can easily adjust to your current workflows and integrate with other custom solutions you might be using. The smart targeting feature allows you to incorporate different segmenting factors such as language, area, cities, and postal divisions in your campaigns.

In addition, the Dashboard page is pretty comprehensive and covers most of the pointers from all the different reports or pages you can run through the software. On the default dashboard, you can screen the number of clicks, conversions, client’s income, and profit by currency. Also, you can easily navigate to other areas of the platform with a single click.

Some of the leading organisations in the world use Affise to develop their marketing campaigns with conversion-based expenses as opposed to paying for individual clicks. All of this is made possible by centralizing all the workflows, including creatives, transformations, distributors, and payments. Thus, you can utilize any traffic source and pay for the conversions only. It provides a 30-day free trial which you can use to see if this is the software for you. If you like it, you can proceed with a payment plan according to the features you require.

Let’s take a look at one of the well-known cases of this particular platform, what results brands have achieved working with Affise!

Let’s take a look at one of the well-known cases of this particular platform, what results brands have achieved working with Affise!

Task. Wargaming set ambitious growth targets for their partnership program where automating routine tasks and maximizing their ROAS was critical KPIs. To expand their existing affiliate program, Wargaming needed a technology partner that could provide extremely robust tracking, was easily scalable to accommodate their growth, and could assist them in managing every customer journey’s touchpoint. 

Solution. Affise directly supported Wargaming in expanding their direct partners program. Wargaming could now access granular reporting, gain a better understanding of where money is being spent, and determine which partners are driving performance by consolidating all of their referral partners from various channels into the Affise platform.

Result. Wargaming’s efforts to grow its partnership program paid off. The game developer increased its total traffic by 40% and generated a 250% year-over-year revenue growth coming from their partner marketing channel.

Below you will find the prices of this platform.

Let’s analyze the pros and cons of this platform.


  • Does not charge for traffic (you do not pay for clicks);
  • Extremely user-friendly interface;
  • Flexible setting costs, caps and other targeting options.


  • Statistics reports are not very detailed;
  • Low frequency of feeds;
  • Poor bug support.

In conclusion, based on our expirience Affise can be one of the best software if you want to build and run your affiliate networks on your own. The adaptability and flexibility it offers are what make it stand out. Given the experience of this platform, successes and excellent cases, Affise solve many marketing problems.

You can order the advertising of your product with this solution in Scrooge Frog Ltd

What are macros for and what do they do?

What are macros for and what do they do?

Macros are a component you can add to a link/tracking URL. It is used as a key that represents a command or an action. Using macros enables you to collect more data in your tracker about the clicks your campaign generates, based on your targets.

Accurate and targeted data is the basis for effective optimization, while macros provide you with more detailed information about your campaign traffic.

Using these simple keywords will allow you to collect data and then target your campaign to specific traffic that was more relevant or useful to you.

Often you don’t know the actual value so you want to assign it to a parameter. Things like transaction IDs change with each click, and partner IDs change based on each partner using your tracking links. In these cases, you use macros instead of specific values.

Macros are a special value that will later be replaced by another piece of information. In TUNE, the macros are always enclosed in curly braces ( {} ) and will be replaced with a value from the database.

For example, you can use macros to populate the transaction id and partner id values ​​for this hypothetical offer URL at the start of session tracking:

Here are a couple of examples of the most common macros:

{teaser_id}:  Creative ID

{widget_id}: ID of the site from which the user came

{campaign_id}: Campaign ID 

{category_id}: ID of the creative category 

{user_id}: User ID

{geo}: Geo (countries) of impressions selected in the campaign settings

{geo_region}: Geo (cities/regions) of impressions selected in the campaign settings

{click_id}: Click ID

{click_price}: Price per click

In digital works, macros can be used to easily reuse and implement a circuit in another circuit. This functionality makes it a lot easier to design larger circuits, without getting lost in a big collection of gates. Macros have an unlimited amount of inputs and outputs, which can be connected in a logical diagram.

You should use the appropriate option to track clicks or navigate users to a destination URL. Using the wrong option could mean that click tracking isn’t being recorded or users aren’t reaching the target URL. If both click tracking and click-through URLs are required, you’ll need to further ensure that the macros are properly ordered or “linked” together using the correct options.

In conclusion, we can draw some benefits of using macros, such as which platform users came from, and analyze which creative is better. You can also track the user’s path and effectively optimize advertising to adjust the marketing strategy and advertising budget.

You can order the advertising of your product with this solution in Scrooge Frog Ltd

Can Google Ad Manager help you objectively analyze your ad traffic?

Can Google Ad Manager help you objectively analyze your ad traffic?

Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. Google Ads replaces the usual Google AdWords. The new tool combines the full range of advertiser features currently available on and other company sites, as well as partner sites and apps. 

Continue reading “Can Google Ad Manager help you objectively analyze your ad traffic?”