Postback URL is a tool that allows you to track conversions through server-side integration of an advertising network and an affiliate program or tracker. Postback URL is a link that transmits all data about actions (conversions), events, their statuses and number.
This is an online tool for tracking and analyzing native advertising. SpyOver collects and organizes a huge amount of information about the ads of the 15 largest native ad networks and landing pages used to send traffic to 70 affiliate programs.
UTM tags are tags that allow you to track clicks on links and get some data to analyze traffic sources. UTM tags help identify ads and campaigns that are attracting the most users and the most profitable customers.
AdVault is a spy service that monitors different networks for trends and new offers and creatives. Moreover, 14 million ads in its database! And we want to discuss its functionality and the pros and cons of using it.
Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. Google Ads replaces the usual Google AdWords. The new tool combines the full range of advertiser features currently available on Google.com and other company sites, as well as partner sites and apps.
SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors’ top traffic sources, broken down into major categories such as referring sites, social traffic, and top search keywords.
Adjust analyzes all your data in one place, collects information on how long users visit your website, and what they want to purchase, records what ads you tend to click on, user’s IP address, and which device you use for making a purchase.