Outbrain is a premium native Advertising platform that enables Marketers to engage with their target audience by providing personalized recommendations across the world’s top publications. It captures your audiences’ interest and inspires their next action using Proprietary Interest and Behavioral Data. 

290B – Monthly Discoveries

55+ Countries in the Network

The World’s Top Media Companies & Brands Trust Outbrain:

In Outbrain, each piece of content is endorsed to the most interested readers in their network using more than 50 algorithms. These algorithms will prioritize the headlines that are most engaging in your campaign. They figure out which content is the most popular and leverage that to attract new customers.

Outbrain was founded in 2006 by Yaron Galai and today, Outbrain can connect prominent publisher websites such as CNN, Fox News, Mashable, MSNBC, and others with a highly engaged audience. Collaboration with premium publications ensures the quality of content traffic, which is a huge advantage.

Outbrain has a wide range of features that set it apart from other advertising platforms. Some of the key features of Outbrain include:

• Businesses can use Outbrain’s API to enhance video views and display video recommendations, as well as partner with the finest content creators;
• Outbrain offers useful features such as advanced conversion and testing tools for those who wish to achieve specific goals;
• Outbrain VR combines editorial judgment and decision-making with data gathered through algorithm recommendations and analytics to simplify content programming and enhance audience engagement;
• Outbrain’s Amplify service helps businesses reach an engaged audience using a flexible pay-per-click approach that directs traffic to blogs, articles, and video content;
• Outbrain’s Discovery Modules allow users to see the most recent trends in intriguing information. It may be customized and tailored to meet specific business objectives.

The main benefits of Outbrain are its rich feature set, customizations, flexible pricing. 

With Amplify, Outbrain assists businesses to reach an active viewer base through an adaptable, pay-per-click model and route traffic to blogs, articles, and video content. Ads do not count. Businesses can choose the budget, pay specifically through views until a daily cap has been hit. Businesses can also opt to show video recommendations as well as partner with the best content creators or rely on Outbrain’s API to boost video views.

Outbrain believes that interesting content is the backbone of web monetization. The app also has Discovery Modules to help users see the latest trends for interesting content. The app can be personalized and adapted to business needs while its campaigns scale accordingly across the internet.

Solid features like advanced conversion and testing tools are also accessible if users want to reach specific aspirations and optimization is possible if needed. Outbrain also drives business success regardless of size with measurable outcomes based on a large range of marketing objectives. Content recommendations can also be streamlined according to business and editorial objectives. For editors, Outbrain VR mixes editorial judgment and decision-making based on data collected from algorithm recommendations and analytics to simplify programming content, boost audience engagement and keep up a specific content voice.

In conclusion, Outbrain continues to rise as a worthy alternative to Google AdSense, one of the largest providers in the world for content publishers seeking additional revenue streams. Based on our experience, we often use Outbrain and test it, it is getting better and better, so it gives good results.