Google Ads is an online advertising service that allows advertisers to compete to display short ad text for web users, based in part on keywords driven by advertisers, which can link and copy the content of web pages displayed to users.

Benefits of Google Ads:
The Google Advertising service allows you to take advantage of all the advantages of advertising on the Internet: show ads to the target audience, at the right time and in the right place. Among other things, you can use the following functions:

• Targeting
  With the help of targeting, you can show ads to exactly the audience that your products and services are likely to be interested in.
  There are many ways to target Google Ads, but we’ll talk about that later. Now, let’s look at the main features of this function, which can increase the effectiveness of advertising.
  Keywords. These are words or phrases related to your products and services. When a user enters these terms in a search or visits sites with similar content, the system will show him your ad.
  Ad Placement. You can show ads on search results pages and websites on the Google Search and Display Networks.
  Age, place of residence and language. By these criteria you can find your potential customers.
  Days, time of day and frequency. Indicate what days of the week, what time of day and how often your ads will be displayed.
  Devices. You can choose on which devices users will see your ad.

• Cost control
  Google Ads gives you total control over your advertising costs. The minimum amount is not provided. You decide how much to spend per month, per day, or for each ad, and pay only for the result – clicks on the ads.
• Tracking Results
  Google Ads will notify you of all clicks on your ads. If the user then performed a useful action, for example, called you or purchased a product, you will also know about it.
  You’ll see which ads are of great interest to the audience and which ones should invest more. This will increase investment efficiency.
  You will also find out the average price of an ad at which an advertisement will bring you a sufficient number of online purchases or customer calls. Our analytics tools will let you know how customers make purchases, including how long it takes them to choose a product.

• Campaign Management
  Google Ads offers a variety of tools for managing and tracking accounts.
  If you’re working with multiple Google Ads accounts, MCC can save you a ton of time. This tool allows you to manage them in a single interface.
  If you’re unable to manage your Google Ads account using the online interface, use the Google Ads Editor. This is a free application for regular computers, with which you can quickly and easily make changes to advertising campaigns. Just download their data, make the necessary changes offline, and then export the new settings to Google Ads. Using the Editor, you can edit and view multiple accounts at the same time, manage them, copy or move items between ad groups and campaigns, and undo and redo bulk changes to campaigns.