Quora is a global online platform for asking questions and providing answers. According to Google Trends, the search volume is significantly higher in India than it is in the United States.

However, Quora does seem to rank well for many search queries. The fact that Quora answers questions may be one of the reasons why Google ranks Quora so highly for questions. Google is in the business of showing webpages that answer questions. Quora is a website that answers questions.

Quora was co-founded by former Facebook employees Adam D’Angelo and Charlie Cheever in June 2009. In an answer to the question “How did Adam D’Angelo and Charlie Cheever come up with the name Quora?” written on Quora in 2011, Charlie Cheever stated, “We spent a few hours brainstorming and writing down all the ideas that we could think of. After consulting with friends and eliminating ones we didn’t love, we narrowed it down to 5 or 6 finalists, and eventually settled on Quora.“

While launching ads on Quora is quick and easy, don’t underestimate the power of the platform. The ability to pinpoint users interested in specific topics and/or questions means that Quora Ads provides a level of niche targeting that most other advertising platforms cannot provide. There are several goals to choose from including conversions, traffic, awareness, app installs, and lead generation. And you can target your ads based on users’ interests, behavior, location, what they’re reading, and more.

If for some reason you’re stuck setting up your first Quora ad campaign, you can always get help by clicking the “Talk to an expert” button.

You can start advertising on Quora’s self-service platform for as little as $5 a day, making it virtually risk-free to experiment and figure out what advertising tactics work best for your organization.

Quora Ads uses a live auction system. As auctions usually work, buyers—in this case, advertisers—bid on the items (i.e., ad placements) that are up for auction. The final cost varies depending on the competitive environment and the targeting you choose. Major debit and credit cards are accepted and you will only be charged if your spending meets certain thresholds. The first threshold is $25, and the threshold rises with each successful payment to $50, $250, $500, and $750. You are charged either when your current payment threshold is reached or in the first week of the month, whichever comes first.

Quora enables your organization to:

• Reach a coveted audience: Quora has a worldwide audience of more than 300 million unique visitors. In the US, Quora users are highly educated and primarily live in West and East Coast metropolitan area.
• Deliver your message in a premium environment: On Quora, your message will only appear alongside content that’s on par with your brand. Quora is known for the quality of its questions and answers, and an internal team of moderators, along with the Quora community, is dedicated to maintaining that high bar.
• Target for greater efficiency: Quora offers contextual and behavioral targeting options to reach your audience. You can choose to target certain content on Quora or reach people signaling an interest in your product or service. You can also further filter by location, platform, browser, and gender.

Advertising on Quora has both advantages and disadvantages.

1. Quora has a quality audience. Unlike other online mediums, Quora’s user base is overwhelmingly positive and informative. The internal moderation team, along with the Quora community, ensures that there is very little negativity or insults. The responses are generally well-written and carefully thought out. This means that your ads are shown to quality audiences to solve problems, not create them.
2. Quora community is generally safe and constructive. The Quora community is positive. Content is overseen by a team of human moderators, and posts must be associated with verified real names. Advertiser controls are robust with exclusion capabilities. Only high quality pages can display ads.
3. Quora ad panel is similar to Facebook and Google Ads, which makes it feel very familiar. If you’ve used any of these platforms, you won’t have to start from scratch when creating and analyzing your campaigns.

No platform is perfect, and Quora ads have a few downsides.

1. Quora does not offer video ads. Video content, as opposed to text-based or image-based content, tends to attract more viewers, but this is not an option with Quora Ads.
2. Quora’s metrics and settings are not as dynamic as the ones 

Conclusion. In the PPC world, recommending of new channels for testing can sometimes be a not-so-exciting obstacle course. It’s important to use new platforms, especially Quora, to get familiar with new traffic, and based on our experience, it’s effective. Often companies think they need to make the most of Google and Facebook before expanding into other channels. But expanding and testing other channels is more important than you think.