Strategic Goals

Amazon Ads has shifted from a retail search tool to a massive data-driven infrastructure. While most platforms struggle with fragmented tracking, Amazon’s ecosystem operates as a single, closed-loop circuit – where a click and a purchase happen in the same database. This is a technical breakdown of how its 1P data, hardware network, and analytical clean rooms connect to drive full-funnel growth.

Ad Products and Formats

The platform offers a diverse range of formats to meet users wherever they shop, read, or watch:

Sponsored Products: Keyword and product-targeted ads for individual listings in search results.

Sponsored Brands: Creative banners and videos that showcase your brand story and product portfolio.

Display ads: Flexible formats that reach audiences on Amazon and across thousands of third-party apps.

Video ads: High-engagement formats including Streaming TV (Prime Video) and out-stream video.

Brand Stores: A free, multi-page flagship destination to showcase your full product suite.

Audio Ads: 10 to 30-second spots delivered during screen-free moments on Amazon Music and top-tier podcasts, often paired with a companion banner.

Out-of-Home (OOH) Ads: Innovative physical touchpoints, including digital screens in Amazon Fresh stores and custom branding on Amazon delivery boxes.

Device Ads: Premium placements on Amazon hardware, such as Fire TV home screens and Fire Tablet wake screens, offering high-visibility “first-screen” impact.

Creative solutions

Creative enhancements: Let customers interact with your video or audio ads, encourage engagement with rewards, or enhance your Streaming TV ads with exciting features to add value and drive incremental performance

Creative services for advertisers and brands of all types and sizes can help with everything from ideation and strategy to ad content production and editing. Reach your brand’s full creative potential with engaging interactive, and memorable ad experiences.

Creative tools can help brands of all sizes and types tell their story. Whether you’re just getting started, experimenting with different formats, or looking to elevate your visuals, our simple tools help capture your product benefits and brand identity.

Measurement and analytics

Measure and optimize every impression with our vast range of shopping, streaming, and browsing insights.

Amazon Attribution measurement, you can measure and optimize how non-Amazon marketing strategies help customers discover, consider, and purchase your products on Amazon.

Campaign reporting provides advertisers with metrics available through the Amazon Ads console and Amazon DSP reporting. Find information on standard industry metrics such as impressions, clicks, and sales, as well as proprietary Amazon metrics such as long-term sales, new-to-brand, brand halo, and Subscribe & Save.

 Amazon Brand Lift: Your brand can use Amazon Brand Lift to measure customer awareness, attitudes, preferences, favorability, intent, and ad recall. With participation from the Amazon Shopper Panel community, Amazon Brand Lift helps provide insights into the impact of your campaigns in the context of your brand measurement objectives.

Amazon Marketing Stream is a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real time through the Amazon Ads API.

With rapid retail analytics, Amazon Ads is providing the “last hour’s insights” within minutes, enabling holistic optimization of Amazon Ads campaigns joined with retail performance metrics.

Omnichannel Metrics (OCM) measures how your Amazon Ads campaigns drive sales both on Amazon and beyond while campaigns are live. Track performance across streaming TV, video, audio, and display to understand what’s driving results across the full funnel.

Advanced Solutions & Infrastructure

Beyond standard campaign management, Amazon Ads provides a sophisticated technical stack for high-scale automation, programmatic execution, and deep-data science.

Amazon DSP (Demand-Side Platform): A programmatic console that enables advertisers to buy display, video, and audio ads at scale. It leverages Amazon’s exclusive first-party data to reach audiences both on Amazon-owned properties and across the web via third-party exchanges.

Amazon Marketing Cloud (AMC): A secure, privacy-safe “clean room” built on SQL. It allows brands to perform advanced analytics by combining Amazon Ads signals with their own datasets to analyze complex paths to purchase and cross-channel attribution.

Amazon Ads API: A developer interface for programmatically managing ad campaigns. It is essential for businesses building custom management dashboards, automating real-time bidding, and handling large-scale inventory updates without manual intervention.

Amazon Publisher Services (APS): A cloud-based marketplace for website and app owners. It provides publishers with direct access to Amazon’s advertising demand, improving ad load speeds and maximizing yield through transparent header bidding.

Amazon Retail Ad Service (ARAS): A specialized service designed to align marketing efforts with retail operations. It bridges the gap between vendor supply chain data and advertising strategy to ensure promotional efforts support inventory health.

New Product Campaigns: Strategic solutions tailored specifically for product launches. These campaigns focus on accelerating initial visibility, driving early reviews, and establishing organic ranking for items with no sales history.

Ads Agent: A conversational AI assistant (currently in Beta) designed to guide advertisers through the platform. It provides real-time optimization suggestions, troubleshooting, and direct answers to technical setup queries.

Mastering the Amazon Ads

At ScroogeFrog, we empower advertisers with the tools and infrastructure needed to master the Amazon Ads ecosystem. We don’t just offer access; we provide a strategic partnership designed to simplify everything from API integration to complex attribution tracking. Whether you’re scaling a global brand or launching your first product, our platform ensures you have the funding, expert insights, and technical support to turn Amazon’s first-party data into a consistent growth engine.

If you’re ready to dominate your category and leverage the full power of Amazon’s deterministic data, partner with us today to start running high-performance campaigns that deliver real, measurable retail results.