Boost your reach in Brazil with UOL ADS: A native advertising powerhouse
If your offer targets the Brazilian market, UOL ADS is one of the most powerful and strategic platforms you can leverage. As one of the largest native advertising networks in the region, UOL ADS delivers scalable, high-quality traffic through its proprietary channels and premium partner network, offering unmatched exposure across Brazil’s digital landscape.
Why Choose UOL ADS?
UOL ADS is the programmatic media solution from Grupo UOL, one of Brazil’s most recognized digital media companies. With access to up to 83% of the country’s internet audience, advertisers can reach 23 million unique users and over 201 million monthly visits via UOL’s owned content platforms and the extended REDE UOL partner network.
Whether you’re looking to build brand awareness, increase website visits, or drive conversions, UOL ADS provides tools and reach to match your campaign objectives.
Who Can Advertise on UOL ADS?
To launch campaigns through UOL ADS, advertisers must have a Brazilian CNPJ (legal business registration) or CPF(individual tax ID). This requirement ensures compliance with Brazilian regulations and helps maintain transparency in campaign execution.
Budget and Cost Details
- Minimum deposit: R$10 (approximately $2 USD)
- Cost per click (CPC): from R$0.10
- Recommended daily budget:
- Native Ads: from R$50 per day
- Display/Video Ads: from R$100 per day
- Refund Policy: Remaining account balance can be refunded upon request
Target Market
- Geography: Brazil only
- Reach: Local and national audiences through UOL’s proprietary websites and verified publishers
Available Ad Formats
UOL ADS supports a broad range of ad formats to suit various campaign goals:
- Native Ads: Seamlessly integrated into the content, providing non-disruptive user experiences
- Display Ads: Banner and visual ads across web placements for increased visibility
- Video Ads: Pre-roll and homepage highlights for high-impact messaging
- Connected TV (CTV): Reach audiences on smart TV platforms
- Push Notifications and Out-of-Home: For extended reach and user engagement
Campaign Objectives and Tracking
UOL ADS allows advertisers to define specific campaign goals, including:
- Brand awareness
- User engagement (e.g., app installs or website visits)
- Conversions (e.g., signups, purchases)
Performance Metrics:
- Number of clicks
- Click-through rate (CTR)
- Impressions
- Conversions
Smart Targeting and Audience Data
UOL ADS offers robust targeting capabilities, including:
- Manual Targeting: Gender, age group, location, interests
- Smart Targeting: AI-optimized segmentation based on campaign performance
- Data Marketplace: Access to over 240,000 segmentation options from first- and third-party sources
Platform Features and Benefits
- Simple Interface: Intuitive platform with automated setup tools
- Creative Tools: Upload your own creatives or use AI to generate effective ads
- Flexible Payments: Choose from credit card, bank slip (boleto), or PIX
- Budget Control: Set manual or automatic bidding strategies
- Detailed Reports: Monitor and optimize campaign performance with customizable analytics
- Professional Support: Access to dedicated media experts for ongoing campaign support
Advertising Restrictions
Advertisers must comply with Brazilian advertising laws. According to Portaria SPA/MF nº 1.233 (July 31, 2024), promoting unlicensed betting operators is considered an administrative violation and can result in fines ranging from R$50,000 to R$2 billion.
Prohibited or Restricted Categories:
- Gambling and betting — strictly prohibited
- Nutra — typically rejected
- Dating — allowed with strict moderation
- MLM and misleading financial schemes — prohibited
Final Thoughts
UOL ADS stands out as a premium native advertising solution in Latin America, especially for campaigns aimed at Brazilian audiences. With a low entry barrier, transparent setup, and powerful reach, it’s a go-to platform for advertisers ready to expand into one of the most active digital markets in the world.
If your client has a valid CNPJ or CPF, ScroogeFrog can help you activate campaigns and make the most of UOL ADS’ native power.
