A Demand-Side Platform (DSP) is an automated programmatic advertising system that allows advertisers to purchase and manage ad inventory across multiple sources through one interface. In simple terms, a DSP is a one-stop platform where you can run campaigns on various websites and apps without negotiating with each publisher individually. Modern advertisers rely on DSPs to streamline media buying, apply advanced targeting, and access real-time analytics – all crucial for maximizing ROI in today’s digital landscape.

By using a DSP, marketers gain global reach and premium inventory access while maintaining granular control over who sees their ads and where. This efficiency and precision is why DSPs have become indispensable for brands looking to scale their advertising across the open web.

Outbrain DSP: Zemanta Rebranded as of August 2024

If you’ve heard of Zemanta in the past, it’s time to update your vocabulary – Zemanta officially rebranded to Outbrain DSP on August 6, 2024. Outbrain, a leader in native advertising, unified the Zemanta DSP into the Outbrain family to provide advertisers with an integrated platform for both engagement and performance.

Outbrain DSP still offers all the same capabilities Zemanta did, but now within a single Outbrain-branded interface that aligns with Outbrain’s broader suite of advertising solutions. With this transition, all of Outbrain’s buying tools are consolidated into one seamless dashboard, making it simpler for advertisers to plan, launch, and optimize native ad campaigns without juggling multiple systems.

A Native Advertising DSP for Performance-Driven Campaigns

Outbrain DSP is a programmatic native advertising platform built with performance in mind. Originally known as Zemanta, it has long been recognized as a leading DSP in the native advertising space. What sets Outbrain DSP apart is its ability to run native ad campaigns across a huge range of premium publishers, while optimizing for actionable results like clicks and conversions.

Advertisers looking to scale customer acquisition or engagement will find that Outbrain DSP is purpose-built for performance marketing, applying data and algorithms to drive efficient results at scale. Crucially, it connects to the open web – meaning you can reach users on thousands of sites and apps outside the walled gardens of Facebook or Google. If you’re exploring in-app and native traffic opportunities, Outbrain DSP opens the door to extensive mobile and web inventory in one place.

Key Features and Capabilities of Outbrain DSP

• AI-Powered Bidding Algorithms: Outbrain DSP leverages intelligent, AI-driven bidding to maximize return on ad spend. Its proprietary algorithms bid only on inventory predicted to perform well, ensuring budget efficiency.
• Advanced Targeting Options: Contextual, behavioral, event-based, and location-based targeting allows advertisers to deliver ads to users at the right place and time. Bundle ID targeting enables precise in-app placements.
• Cross-Device, Multi-Channel Reach: Direct integrations with over 55 SSPs give access to native, video, and display inventory across devices, including significant in-app reach.
• Flexible Pricing Models: Advertisers can choose CPC or CPM models depending on campaign goals, offering better control over spending and performance.
• Campaign Optimization Tools: Automated optimization engines continuously adjust bids and budgets to maximize campaign KPIs. Features like Budget Optimization and automation rules enhance performance.
• Comprehensive Reporting & Analytics: Real-time reporting dashboards provide detailed campaign data, enabling data-driven decisions and optimizations.

Why Use Outbrain DSP for Native Advertising?

Outbrain DSP stands out as a specialist in native advertising with the scale and technology of a full-fledged DSP. It is ideal for performance-driven campaigns, supporting upper-funnel awareness and lower-funnel retargeting in one platform. The combination of smart technology and massive inventory makes it a strong choice for advertisers seeking efficiency, reach, and ROI.

ScroogeFrog: Your Partner in Outbrain DSP Advertising

Harnessing a platform as robust as Outbrain DSP can be complex – and that’s where ScroogeFrog comes in. ScroogeFrog provides professional support and managed access to Outbrain DSP for clients ready to scale their native advertising efforts.

We help navigate the DSP, from setup to optimization, ensuring full use of its features. Each client receives a dedicated Outbrain DSP account set up through ScroogeFrog, guaranteeing transparency in performance and spend.

• Minimum Investment: $10,000 per client to allow for proper scaling and optimization.
• Dedicated Account: Separate Outbrain DSP accounts for each client ensure data integrity and campaign ownership.
• Transparent Fee: 25% total fee including both platform and ScroogeFrog management fees.
• Content Compliance: Black hat content is prohibited; we ensure all campaigns comply with platform policies.

Conclusion

Outbrain DSP’s rebranding from Zemanta marks a new chapter in integrated native advertising. With ScroogeFrog’s expert support, advertisers can fully unlock its potential, running impactful campaigns with advanced targeting, in-app inventory, and AI-powered optimization. If you’re ready to scale your native advertising on the open web, ScroogeFrog is your trusted partner to make it happen.