In a digital landscape flooded with content, distinguishing trustworthy information from noise has never been more challenging. SmartNews was founded with a clear mission: “To deliver the world’s quality information to the people who need it.” By combining AI technology with human editorial curation, SmartNews ensures users receive reliable news that matters, empowering them to make informed decisions for themselves, their families, and their communities.

This commitment to quality information is more than just a mission statement—it’s embedded in the core values that drive SmartNews:

• For the Common Good: Quality information is a crucial social infrastructure, and SmartNews contributes directly to societal well-being through its products.
• Outcome Obsession: Every action is focused on delivering impactful results and fulfilling its ambitious mission.
• Ownership and Responsibility: The mantra “Nothing is Somebody Else’s Problem” fosters a culture of accountability and teamwork within the organization.

Unmatched User Engagement and Reach

SmartNews isn’t just another news aggregator—it’s a platform where users engage deeply with content. With over 23 minutes of daily time spent, SmartNews ranks as the #1 news app in user engagement. It achieves this by curating content from over 3,000 global media partners and 4,400+ local publications, ensuring that users have access to diverse, high-quality information.

The app ingests 8 million news articles monthly, maintaining relevance across 130+ content categories. This extensive content ecosystem leads to over 1 billion page views per month, creating massive exposure opportunities for advertisers.

Maximizing Ad Visibility with Premium Placements

One of the standout features of SmartNews is its ability to maximize ad visibility through strategic placements and engaging ad formats. By leveraging high user engagement and premium inventory, SmartNews connects brands with an attentive audience, ensuring that ads resonate and drive action.

Ad units on SmartNews are designed for maximum impact, including:

• Native In-Feed Ads: Seamlessly integrated with editorial content for a non-intrusive user experience.
• Display Banners: High-visibility placements like 300×250 and 320×50 banners.
• Interstitial Ads: Full-screen 320×480 formats that capture user attention.
• Video and Image Ads: Engaging 16:9 video and image formats for immersive storytelling.

Advanced Targeting for Maximum Campaign Effectiveness

SmartNews offers advanced targeting options that allow advertisers to reach precisely the right audience:

• Contextual Targeting: Ads are displayed within relevant article categories such as Business, Health, Shopping, and Sports.
• Demographic & Lifestyle Segmentation: Leverage both first-party and third-party data to target users based on demographic profiles, lifestyle choices, and psychographic insights.
• Keyword Targeting: Align campaigns with high-performing keywords, tapping into preselected keyword categories or creating custom segments tailored to your brand.
• Interest-Based Targeting: Reach users based on their reading interests, enhancing engagement through personalized ad experiences.

Powering ROI with Precision-Driven Ad Optimization

SmartNews’ advertising platform is designed with performance in mind. Advertisers can launch campaigns in minutes and optimize them with real-time insights. This precision-driven approach ensures that every dollar spent maximizes ROI.

Key features include:

• Real-Time Analytics: Detailed performance metrics to refine strategies on the go.
• CPC Bidding Model: Cost-efficient bidding with average CPC rates between $0.10 and $0.15.
• Flexible Budget Controls: Account-level budget limits that provide financial control and transparency.
• Dedicated Account Support: From campaign setup to optimization and reporting, SmartNews provides end-to-end support to ensure success.

Brand-Safe Environment with Trusted Partnerships

Maintaining a brand-safe environment is a top priority for SmartNews. To achieve this, the platform rigorously vets every publisher partner using impartial, non-partisan third-party content rating organizations. Publishers are evaluated against the highest journalistic standards, and low-quality or harmful content is excluded. This commitment to quality builds trust with users, advertisers, and publishers alike.

SmartNews also collaborates with global media giants like Reuters, Bloomberg, and CNN, offering advertisers access to a premium and credible inventory. With 3rd party verification tools in place, brands can confidently engage with audiences in a safe and trusted environment.

The SmartNews Advantage: High-Value Audience and Measurable Impact

SmartNews’ audience is not only highly engaged but also represents a high-value segment:

• Demographics: College-educated users with household incomes exceeding $100,000.
• Spending Power: Adults aged 35+ with a combined spending power of $10 trillion.
• Engagement: Users spend an average of 23+ minutes daily, leading to above-average CTRs.

These characteristics make SmartNews an ideal platform for brands looking to reach affluent, decision-making consumers who are actively engaged and open to discovering new products and services.

How ScroogeFrog Maximizes Results with SmartNews

At ScroogeFrog, we specialize in leveraging cutting-edge platforms to deliver exceptional results for our clients. We see SmartNews as a game-changer in performance marketing due to its premium audience, advanced targeting, and flexible ad solutions. Our team expertly navigates SmartNews’ unique ecosystem to craft high-impact campaigns that resonate with the right audience at the right time.

Through our deep expertise in ad optimization and strategic bidding, we help clients achieve maximum ROI on SmartNews. Whether you’re looking to build brand awareness, drive conversions, or expand your market reach, ScroogeFrog is here to help you succeed on SmartNews.Contact ScroogeFrog today to learn more about our tailored ad solutions and how we can help you dominate the digital landscape with SmartNews. Let’s craft a strategy that drives results and grows your business!