Huawei has created own advertising platform

Huawei has created own advertising platform

Certified agencies and developers can integrate their offers into Huawei system services, as well as into the services of the company’s partners.

HUAWEI ads: what kind of platform is this and how does it work?

HUAWEI Ads is a paid advertising service provided by Huawei. The platform has more than 700 million registered users and offers advertisers the opportunity to attract their attention.

The platform helps businesses to expand their capabilities using the advantages of the platform:

1. Starting budget for launching advertising from direct advertisers.

2. Support Huawei’s specialists during registration on the platform

3. Expert advice on setting up and optimizing an advertising campaign

4. Tools such as intelligent bidding assignment and smart banner, as well as one-click links and audience model definition allow advertisers to increase return on investment.

5. Different payment models: CPA, CPCV, oCPC, CPM, CPC и CPI.

Huawei Ads offers businesses several opportunities when organizing an advertising campaign:

– web promotion for the company’s website;

– promotion of the application among the new and existing users.

The advertising platform supports different advertising formats:

Native advertising

Placement: Huawei and other applications.

Promotion opportunities: web page promotion, downloading apps, and user
acquisition.

Types of advertising: large image with text, small image with text, and video.

Permissions: 1080 x 607, 225 x 150 and 640 x 360.

Banner advertising.

Placement: other applications

Promotion opportunities: web page promotion, downloading apps, and involvement of users.

Types of advertising: image with text

Permissions: 960 x 150, 900 x 750, 960 x 300, 1080 x 170, 2184 x 270, 1080 x 96, 1080 x 150 and 1080 x 270.

Advertising with a reward

Placement: other apps

Promotion opportunities: downloading apps and involving users

Types of advertising: video

Permissions: 640 x 360 and 720 x 1280

 Interstitial advertising

Placement: other apps

Promotion opportunities: downloading apps and involving users

Types of advertising: images and videos

Permissions: 1080 x 1620, 1920 x 1080, 720 x 1080 and 640 x 360

Screensaver

Placement: other apps

Promotion opportunities: downloading apps and involving users

Types of advertising: images and videos

Permissions: 1080 x 1920, 1080 x 1620 and 720 x 1280

Huawei Ads also provides the opportunity to advertise in AppGallery and search advertising.

For maximum effectiveness to interact with target audiences as efficiently as possible, targeting is available on the advertising platform:

– by age;

– by gender;

– by geography;

– by type of device;

– by interests and behaviors of users.

To create advertising on the HUAWEI Ads platform, you need to create a campaign, task, and add creatives.

Campaign – is used to classify tasks with a common strategy, product, and budget.

Task – is used to classify materials with general targeting and auction data.

Creatives– content that is displayed to potential users, including title, image, or video, to attract them to your application and stimulate conversions.

HUAWEI Ads supports two types of accounts:

1. Direct advertiser account. The advertiser can register an advertising account and replenish its account to display ads.

2. Partner account. A HUAWEI Ads partner may use such an account to add or manage accounts of partners of the second level or advertisers.

Direct advertiser: you can advertise your company’s services in HUAWEI Ads as the only advertiser.

Partner: you can help corporate advertisers advertise in HUAWEI Ads as a partner.

There are three levels of registration on the platform:

1. HUAWEI Ads partner.

2. HUAWEI Ads partner of the second level.

3. Advertiser.

A HUAWEI Ads partner can add several partners of the second level, and a partner of the second level can add several advertisers.

A little bit about partners and advertisers:

  • Only a partner of the second level can add an advertiser’s account. An existing direct advertiser account cannot be added to a partner of the second level.
  • Only a partner of the second level can use advertiser accounts to display ads. The HUAWEI Ads partner cannot do this. Only the advertiser’s account can be used to display ads. HUAWEI Ads partner or partner of the second level can not do this.
  • Each HUAWEI Ads account must be registered using a unique HUAWEI account.

Let’s sum up!

HUAWEI Ads helps application developers and advertising agencies reach an interesting mobile audience and find new growth opportunities in 2021. In the crowded application market, the HUAWEI Ads platform offers new ways to attract smartphone users.

Thanks to direct placement on HUAWEI devices using an assistant, placement in AppGallery, as well as traffic sources through Petal Search, various applications, the service has many advertising options to choose from.

HUAWEI is pleased to welcome new agencies and application developers to the platform and give them the opportunity to reach an untapped audience.

So far, the advertising platform is available only for corporate accounts, so it is worth remembering that when working with payment services, the Huawei ecosystem requires the mandatory registration of a legal entity.

You can order the advertising of your product with this solution in Scrooge Frog Ltd

Leave a Reply

Your email address will not be published. Required fields are marked *