Case Study: Scaling Tier 1 dating campaigns with Meta’s agency ad accounts
The dating vertical remains one of the most lucrative and competitive niches in affiliate marketing. With high consumer demand, evergreen appeal, and consistently strong payouts, it continues to attract top-tier affiliate marketers globally.
In this new case study from ScroogeFrog Agency, we focused on launching dating offers across Tier 1 GEOs—including the United States, United Kingdom, Canada, Australia, and Germany. These countries represent high-income markets with some of the most attractive affiliate payouts. However, they also come with tighter moderation policies, higher ad competition, and increased pressure to maintain quality.
Campaign Setup Overview
Active time:
From: March 2025
To: Ongoing
Traffic source: Meta Ads ( Facebook + Instagram)
Ad accounts quantity: 7
Offer vertical: Dating
Creatives examples:
Landing page example:
To ensure campaign stability and maximize performance, we ran this case using our Agency HK WL Ad Account.
Key components of the setup:
- Ad creatives were minimal and direct, clearly describing the offer without misleading hooks or aggressive imagery.
- Landing page was a one-page lead form providing brief but sufficient offer information. Its strength was in simplicity, speed, and compliance with ad platform policies.
- The user flow was straightforward and high-converting: ad → lead form → confirmation page.
Results and Performance
Ad Account 1:
Ad account 2:
Using this approach, our campaign achieved impressive results:
- High CTR (Click-Through Rate) due to relevance and clarity of creatives
- Efficient CPL (Cost Per Lead) that kept the campaign profitable at scale
- Consistent lead volume with steady delivery throughout the flight
- Stable performance with no account bans or restrictions
Our use of an agency ad account was instrumental in maintaining uninterrupted delivery and optimizing long-term scaling potential.
Why choose agency ad accounts over self-registered?
Affiliate marketers often struggle with self-registered accounts due to frequent bans, slow moderation, and spending limits. With ScroogeFrog agency ad accounts, you avoid these bottlenecks:
- Post-pay or invoicing options make cash flow more manageable
- No spend caps—daily or lifetime—allowing for true scale
- Higher trust levels reduce the risk of bans or restrictions
- Priority support from Meta, meaning faster responses and resolutions
- Easier moderation, especially for gray or borderline offers
Best Practices for Tier 1 Dating Campaigns
To succeed in Tier 1 markets, it’s critical to maintain both quality and compliance. Based on this case study, we recommend:
- Use clear, compliant creatives with direct messaging
- Design fast-loading mobile-friendly lead forms
- Warm up ad accounts gradually before scaling budgets
- Ensure a clean funnel that meets platform guidelines
Final Thoughts
This case study confirms that dating offers remain highly profitable in Tier 1 markets—if executed correctly. By using high-trust agency ad accounts, you reduce the risk of interruptions and enable true campaign scaling.
If you’re looking to run high-volume, stable campaigns in Tier 1, partnering with a reliable agency like ScroogeFrog Agency can make all the difference.
