Trending.Bid: A fresh in-app advertising platform built for scale in Tier-3 markets

At ScroogeFrog, we’re always on the lookout for high-performing platforms that bring real value to advertisers. That’s why we’re introducing Trending.Bid — a multi-format advertising network delivering strong results in Tier-3 GEOs across Asia, Africa, and Latin America.

With its focus on in-app interstitials, banners, and push traffic, this platform is especially effective for verticals such as gaming, gambling, and betting, offering a mix of flexibility, control, and impressive reach.

GEO Coverage and Targeting

Trending.Bid specializes in Tier-3 traffic with strong delivery in:

  • Brazil
  • India
  • Indonesia

Tier-1, Tier-2, and CIS regions are not supported. However, advertisers can target by country, city, or even device ID, allowing for highly localized campaigns tailored to specific user groups.

Ad Formats and Performance

Trending.Bid offers a wide range of ad formats, including:

  • In-App Push – Delivered directly to the user’s notification bar, even when the app is not open. Higher CTR compared to traditional push due to open format with large images.
  • In-App Interstitials – Full-screen static banners shown between app screens or during natural transitions.
  • In-App Banners – Banner placements displayed inside mobile apps, particularly in casual games.
  • Classic Push Notifications and Popunder – Standard formats with high volume potential.

Format Overview:

In-App Push reaches over 500 million users daily and delivers messages directly to the user’s notification bar—even when the app is not open. With a starting cost from $0.001 CPC, this format consistently drives higher CTR due to its large, open-image design and immediate visibility. Some campaigns report CTRs of up to 5 percent.

In-App Interstitials are full-screen static banners displayed between app transitions, such as level loads or screen changes. With more than 80 million daily impressions, they are highly engaging and offer a strong user experience. Costs start from $0.001 CPC or $0.20 CPM.

Popunder ads reach around 600 million users per day. These ads open in a new browser tab when a user interacts with a site or app. They are ideal for capturing attention at scale and are priced from just $0.001 CPM. CTR varies depending on creative execution and user flow.

Optimization and Campaign Phases

Trending.Bid includes a unique learning phase that helps improve performance and ROI over time.

  • Phase One (Learning Period): During the first month, optimization is based on CPM while the system gathers install data. A minimum of 150 installs and a certain number of post-install events is required before progressing.
  • Phase Two: After learning, campaigns can be optimized using CPA or CPC models. Advertisers can also fine-tune performance by managing source app lists—removing underperforming sources or bidding higher on strong performers.

Supported trackers include Appsflyer, Adjust, and Keitaro.

Campaign Setup Details

  • Minimum Budget: $500
  • Refund Policy: Available
  • Platform Compatibility: Android only (mobile), supports APKs and WebView
  • VTA Not Required

Every advertiser receives access to a personal account, and moderation is typically completed within 15 minutes. A dedicated support team is available 24/7.

Summary

Trending.Bid provides a compelling in-app solution for advertisers looking to expand in Tier-3 markets. Whether your goal is user acquisition or retargeting, the platform delivers:

  • Competitive CPC and CPM pricing
  • Smart campaign learning and post-install optimization
  • High-quality, owned in-app traffic
  • Strong engagement through multi-format inventory
  • Full control over traffic sources

This platform is well-suited for advertisers operating in gambling, betting, gaming, and other performance-driven verticals. For brands ready to scale intelligently in emerging markets, Trending.Bid is a strong addition to your media mix.