ScroogeFrog recently achieved impressive results in Croatia, leveraging Linker Native Ads to drive awareness, engagement, and sales for a range of health and wellness products.

The goal of the campaign was to increase awareness and drive traffic to a selection of nutraceutical products, focusing on individuals seeking natural health solutions in Croatia.

Key strategies

1. Audience targeting

• Demographics: Focused on adults aged 35–65, a group most likely to prioritize health and natural remedies.
• Geo-Targeting: Concentrated on Croatian regions with higher purchasing power to maximize ROI.

2. Creative approach

• Content: Highlighted product benefits like improved well-being and natural relief for common health issues.
• Localization: Ads were written in Croatian to establish a stronger connection with the audience.
• Visuals: Incorporated images that emphasized active lifestyles and authentic customer experiences.

3. Ad Formats and channels

• Platform: Launched native ads through the Linker Native Network, seamlessly integrating the ads with trusted Croatian websites.
• Formats: Utilized various native ad formats, such as widgets and banners, to capture user attention without being intrusive.

4. Optimization and testing

• A/B Testing: Experimented with multiple ad creatives and headlines to identify top-performing combinations.
• Adjustments: Continuously optimized campaigns to improve click-through rates (CTR) and conversion rates while maintaining low costs.

Results

The campaign delivered outstanding results:

• Impressions: Over 2 million views during the campaign.
• Clicks: Generated 190,750 total clicks at an average CPC of €0.10.
• Costs: Total campaign spend was €19,075.
• Performance Metrics:
  • CTR: Achieved an average CTR of 0.07%.
  • Conversions: Increased website visits, sign-ups, and product purchases.

Key takeaways

1. Native Ads Drive Engagement: Seamless integration with trusted websites enhanced user interaction, building trust and driving meaningful results.
2. Localization Matters: Using the local language and relatable visuals improved ad performance and audience connection.
3. Continuous Optimization is Key: Testing and iterating allowed us to focus on high-performing ads while minimizing costs.

For knee in film:

1. Osjetite olakšanje za koljena prirodno.
2. Podrška za zdrave zglobove – lako i brzo.
   For hair loss:

1. Ojačajte kosu prirodnim putem.
2. Dodajte kosi snagu i sjaj.

This campaign underscores the effectiveness of native advertising for nutraceutical products in competitive markets like Croatia. By combining targeted strategies, creative localization, and continuous optimization, ScroogeFrog demonstrated how businesses can achieve exceptional results while maintaining cost efficiency.