ShareChat is a social media platform where users can share pictures, videos, and text messages with friends and followers. It is especially popular in India, and the combined ecosystem of ShareChat and its short-video sibling, Moj, reaches over 200 million active users, making it an essential channel for advertisers looking to move beyond the English-speaking metros. The app is available in multiple languages, including Hindi, English, Telugu, and Tamil. Users can also create and join groups based on their interests and share content with members of those groups. The app is available on both Android and iOS platforms. The company was founded by Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan and incorporated on January 8, 2015. The company’s current valuation is $5 billion.

ShareChat is an Indian language social network that has been growing steadily over the past two years and has over 8 million active users across the country. There is only content sharing through different groups depending on your interests. Another unique benefit of this app is that it allows only Indian (regional) languages in the content of messages and videos. It was this feature that made this app an instant success among those who did not feel comfortable with English or wanted content specific to their native language.

As you can see, the platform supports 15 Indian languages, with the largest audience segments concentrated in:

• Hindi (38%)
• Tamil (14%)
• Telugu (11%)
• Kannada (8%)
• Marathi (7%)

Demographics:

• Total: 120 million men and 100 million women.
• Age: The core audience is young – 80% of users are aged between 18 and 34.
• Geography: 87% of users live in Tier 2 and Tier 3 cities.

Similarly, ShareChat’s Moj app, launched on June 29, 2020, is a short video platform that mimics the functionality of TikTok, which was among the apps banned by the Indian government in June 2020.

In a tweet, Ankush Sachdeva, co-founder and CEO of ShareChat, said that the app was written in 30 hours. As of the latest data, Moj has surpassed 160 million monthly active users, contributing to a total ecosystem reach of over 200 million users. In 2020, ShareChat was recognized with the Google Play Best of 2020 Award, confirming its status as a top-tier application in the Indian market.

The new frontier: Mikrodramas

The most significant recent evolution is the launch of Micro-Dramas – short, episodic stories (60–90 seconds per episode). This format has revolutionized content consumption:

• 50 million Monthly Active Users (MAU) are already watching micro-dramas.
• Average watch time in this section reaches a staggering 55 minutes per day.
• Users consume an average of 60 episodes daily.
• This is the most engaged segment: 65% of the micro-drama audience consists of Gen Z (18–24 years old).

Advertising Solutions: Owning the User Journey

Unlike its other contemporaries, this application is and can be used by people from abroad to conduct business. Astrologers, plumbers, tailors, carpenters, electricians, beauticians, home cooks, and many other home, local and regional professionals are ready to promote their products by posting their phone numbers and learning how to order offline using the app.

Brands can “own” the entry and exit of a user’s session, reaching up to 50 million users in a single day with an impressive 3-4% CTR using:

• App-Reopen Ads: High-impact visibility when a user returns to the app.
• Download & Share Interstitials: Full-screen ads that appear when users save or share content.
• Exit Interstitials: A final brand touchpoint before the user leaves the app.

Seamlessly integrate your brand into the daily content consumption flow:

• Native Feed Ads: Blend into the user’s primary feed for a non-intrusive experience.
• Video Feed & In-feed Ads: Engaging video placements within the “For You” feed.
• In-stream Ads: Advertisements appearing within ShareChat TV content.

ShareChat Ads is a one-stop solution for all businesses, advertisers and marketers. With ShareChat, you can reach over 200 million users by advertising within the app. They offer customized advertising solutions for everyone, regardless of budget. Connect with your potential clients and take advantage of language-first advertising.

Interactive & AI-Powered Innovations

ShareChat is a leader in GenAI Powered Vernacular Innovation.

GenAI Webcards: Users can generate customized messages (e.g., personalized love letters via the “Gulabari” campaign) in seconds. These campaigns drive massive reach (9M+) and high shares (21K+).

Interactive Hashtag Challenges (HTC): Drive massive awareness and user-generated content (UGC). Campaigns like Lahori Zeera or Nimbooz turbocharge brand presence through viral participation.

Brands can narrate their story and build community trust through Influencer Activation. By leveraging “Moj Superstars,” brands like Ponds or Patanjali reach young audiences in their own language and cultural context, driving high visibility and advocacy.

Working with ShareChat Ads is simple and similar to all social networks:

• Choose the right ad objective that will help you achieve the desired outcome from your campaign;
• Choose an ad format that allows you to interact with your audience;
• Personalization is the key to user engagement. As one of the primary targeting options, our ads platform imparts brand leverage to connect with audiences in multiple Indian languages;
• You can choose the frequency and budget that suits your business needs. You can plan campaigns and use sustainable budgets that can be increased as you grow;
• Detailed analysis of your campaign performance can be viewed in real time in the Campaign Performance and Analytics section. You can also customize your campaign budgets, targeting rules, and more on the fly.

Targeting capabilities are standard, but very rare for the Indian market, let’s look at the targeting capabilities:

Gender male/female
Language 15+ languages hindi tamil marathi
Interests/appography 20+ interest group entertainment, food, gaming
Age 18-24; 25-34; 35-44; 45+
Network 4G; 3G; 2G
Location state; city; tier
Mobile brand samsung; redmi; oppo
Target specific price range of mobile devices
Also orientation and target by language:

Successful companies use the platform:

It is also important to consider the types of banners; in ShareChat advertising there are only 3 of them:

Conclusion. ShareChat is a social networking app with 15 languages, and has around 160 mn users from tier 2 & tier 3 cities of India. ShareChat offers advantage to advertisers to reach out to a wider audience beyond Facebook & Instagram. ShareChat can help you reach a wider audience, create visibility and drive sales for your business. It is also important to understand that this is one of the most popular social networks in the country, where people spend a lot of time and respond to advertising. If you have long wanted to try to advertise your product on the Indian market, contact us and we will definitely achieve success!