In today’s digital advertising landscape, change is constant. Users are increasingly aware of their privacy, regulators impose stricter tracking rules, and traditional targeting methods like third-party cookies are disappearing. For marketers and affiliates, this creates both challenges and opportunities: how to reach global audiences effectively, optimize campaigns across multiple verticals, and generate measurable ROI while respecting user trust. RealPush addresses these challenges by providing a cutting-edge multiformat advertising platform that balances scale, innovation, and compliance.

With access to over 20 billion daily impressions across all geographic regions, RealPush connects advertisers to audiences globally. Its portfolio includes push notifications, popunder ads (OnClick), in-page push, and native advertising, each tailored to different campaign objectives and user engagement contexts. By integrating advanced AI optimization, automation, and seamless tracking, RealPush ensures that advertisers can maximize results while maintaining transparency and control.

Push Notifications: Direct, Engaging, and Measurable

Push notifications are one of the most effective formats on RealPush. Delivered to desktops, mobiles, and tablets, these opt-in ads ensure that recipients are already willing to receive messages, resulting in higher engagement and click-through rates. Each push ad combines a 492×328 pixel banner with a 192×192 pixel icon, accompanied by a title and description, allowing advertisers to craft messages that are both informative and visually compelling.

A practical example comes from the nutra vertical: a supplement brand targeting Southeast Asia deployed push notifications to engage users with personalized offers. Users received the notifications even while using other apps, which significantly increased click-through rates and led to measurable conversions. Mobile app developers also leverage push campaigns to encourage installs, drive re-engagement, and promote app features.

The value of push notifications lies not only in direct engagement but also in flexibility. Advertisers can schedule campaigns, rotate creatives, and target audiences by device type, GEO, operating system, and browsing behavior. RealPush’s AI-powered optimization automatically reallocates budget to the most effective segments, reducing wasted spend and increasing ROI.

OnClick (Popunder Ads): Visibility and Rapid Scaling

OnClick, or popunder ads, remain essential for advertisers seeking maximum visibility. Unlike traditional banners, which can be ignored or blocked, popunders open behind the user’s active browser tab, only coming into view once the tab is closed. This ensures guaranteed exposure and high visibility, making popunders ideal for high-volume campaigns in iGaming, sweepstakes, and betting verticals.

For instance, a sweepstakes promotion targeting Latin America leveraged popunder campaigns during peak evening hours. Millions of impressions were delivered within a short timeframe, allowing the advertiser to test multiple landing pages and creatives in real time. Popunders are cost-effective, highly scalable, and allow rapid iteration, providing both reach and performance insights in a single campaign.

In-Page Push: Innovative Reach Without Permissions

RealPush’s in-page push format is an innovation designed to reach audiences that traditional push cannot. Unlike browser push notifications, in-page push does not require user opt-in, allowing access to users on iOS devices and others who typically block push campaigns. Ads appear directly on a publisher’s site and mimic the appearance of push notifications, combining attention-grabbing design with broad reach.

For example, a fintech company promoting personal loans could display in-page push ads on high-traffic finance portals. Users see the ad while browsing content, increasing engagement without interrupting their experience. This format bridges the gap between display and push advertising, offering both engagement and scale in a permission-free context.

Native Advertising: Seamless, Contextual, and Trust-Building

Native advertising on RealPush allows campaigns to blend seamlessly into website content. Ads are perceived as part of the browsing experience, reducing ad fatigue and increasing user trust. Native ads are ideal for campaigns requiring storytelling or education, such as e-commerce launches or financial education initiatives.

A real-world application involved an e-commerce brand launching a new product line. Native ads appeared as editorial recommendations on lifestyle blogs, resulting in a 40% increase in click-through and a 30% reduction in cost per acquisition. The ability of native ads to bypass most ad blockers ensures maximum visibility, even in an increasingly privacy-conscious environment.

Multi-Vertical Campaigns: Integrated Strategies for Maximum Impact

RealPush excels in supporting multi-vertical campaigns, allowing advertisers to combine formats, offers, and GEOs in one cohesive strategy. RealPush’s infrastructure enables seamless management of complex campaigns, with AI optimization ensuring maximum efficiency.

Example 1: Nutra + Sweepstakes
An affiliate targeting both health supplements and sweepstakes promotions in Southeast Asia used push notifications for nutra offers, popunders for sweepstakes, and in-page push for mobile value-added services (mVAS). This allowed simultaneous testing of multiple offers, audience segmentation, and creative optimization without leaving the platform.

Example 2: Finance + Mobile Apps
A fintech startup combined in-page push ads on finance news sites with push notifications to drive app installs and engagement. Popunder ads were used in Tier-1 markets to expand visibility, while native ads educated users about product features. The campaign achieved higher sign-ups at a lower acquisition cost, demonstrating the power of multi-format integration.

Example 3: iGaming Global Expansion
An online gaming company leveraged popunders in Latin America, push notifications in Europe, and in-page push in North America. AI-driven optimization reallocated budget in real-time to top-performing regions and formats, resulting in a 35% increase in conversions while maintaining cost efficiency.

By combining formats strategically, advertisers can test, scale, and pivot campaigns across multiple verticals while measuring performance holistically.

Technical Flexibility and Optimization

RealPush offers extensive technical compatibility, supporting:

• Progressive Web Apps (PWAs)
  
• APK files and Android campaigns
  
• Standard web formats and WebView apps
  

Integration with tracking platforms like Binom, Keitaro, and Voluum allows precise conversion tracking, automated postbacks, and split testing. Advanced targeting options, including GEO, device type, OS, browser, and frequency caps, enable granular audience segmentation. AI-driven automation reallocates budgets in real time, ensuring high-performing creatives and offers receive maximum exposure. Advertisers can also use the RealPush API for full campaign automation and reporting, streamlining global campaign management.

Compliance and Brand Safety

RealPush maintains strict compliance to protect advertisers and users alike. The network prohibits:

• Cloaking and misleading offers
  
• Scams and illegal products
  
• Political or religious propaganda
  
• Offers restricted by local laws, such as tobacco or gambling
  

These rules create a sustainable ecosystem, ensuring campaigns remain long-term, trustworthy, and effective across multiple markets.

RealPush Client Success Stories

Clients consistently report significant ROI improvements, campaign efficiency, and global expansion capabilities:

• VPN Campaigns: Multi-GEO push campaigns reduced cost per acquisition by 45% while maintaining high-quality downloads.
  
• Fintech Apps: Integrated in-page push and native ads boosted app sign-ups and user engagement.
  
• E-commerce Brands: Native ads on lifestyle and tech blogs improved conversions by up to 40%, while popunder campaigns drove rapid brand awareness.
  
• iGaming Affiliates: AI-optimized campaigns across Europe, Latin America, and Asia increased lead volume and reduced acquisition costs by 30%.
  

Dedicated account managers provide strategic guidance, helping advertisers choose formats, schedule campaigns, and analyze results in real time. This combination of automation, human expertise, and multi-format support ensures advertisers achieve measurable growth across verticals and regions.

Ad Format Overview

• Push Notifications: Opt-in, high CTR, direct engagement, ideal for app installs, nutra, and promotions.
  
• OnClick/Popunder Ads: Guaranteed visibility, cost-effective, best for sweepstakes, betting, and high-volume campaigns.
  
• In-Page Push: Permission-free, cross-device, combines display and push benefits, ideal for iOS and mobile users.
  
• Native Ads: Seamless integration, trust-building, bypasses ad blockers, effective for storytelling campaigns.
  

Conclusion: RealPush as a Strategic Partner

RealPush combines innovation, scale, and compliance to empower advertisers in a privacy-first world. Its multiformat approach allows:

• Seamless experimentation across verticals
  
• Global reach across all GEOs
  
• AI-driven optimization for maximum ROI
  
• Transparent performance tracking and reporting
  

By leveraging push, popunder, in-page push, and native formats, advertisers can engage audiences effectively while maintaining user trust. RealPush is not just an ad network—it is a strategic growth partner for affiliates and brands seeking long-term success in an evolving digital advertising landscape.