The digital advertising ecosystem has undergone a radical transformation. Third-party cookies are disappearing, mobile identifiers are increasingly restricted, and both regulators and consumers demand transparency and consent in data collection. For advertisers, this presents a clear challenge: how to reach relevant audiences effectively while maintaining compliance and measurability. Ogury addresses this problem with Personified Advertising, a privacy-first, consent-driven approach that enables brands to reach aggregated personas rather than individual users. By combining privacy, precision, and global scale, Ogury empowers advertisers to run campaigns that deliver meaningful engagement, measurable outcomes, and brand-safe environments.

Personified Advertising — What It Is and Why It Works

Ogury’s Personified Advertising is a paradigm shift in targeting methodology. Instead of tying ads to device IDs or cookies, the platform builds aggregated audience personas based on consented inputs, contextual signals, and behavioral modeling. This ensures advertisers reach groups of users with shared interests and behaviors while avoiding invasive tracking.

The advantages of this approach are multi-layered. It is privacy-compliant, adhering to GDPR and CCPA standards, which allows global campaigns without legal or reputational risk. Aggregated personas maintain precision, for example by targeting “frequent travelers” who engage with booking apps and travel content. The platform continuously refines persona definitions using machine learning, adapting campaigns in real time as user engagement and contextual signals evolve. Consent-driven inputs, such as surveys or in-app interactions, ensure that the data powering campaigns is ethically sourced and reliable. This combination allows advertisers to deliver campaigns that are both compliant and high-performing.

Product Architecture and Platform Options

Ogury offers multiple pathways for advertisers to access its inventory and audience personas.

The Ogury One platform serves as a central hub where advertisers can define personas, upload first-party data, run multi-format campaigns, and monitor performance in real time. Its dashboards report attention metrics, viewability, conversions, and brand lift, providing a comprehensive view of campaign effectiveness.

Programmatic access is available through major DSPs such as The Trade Desk, enabling automated activation of persona segments at scale. This integration allows campaigns to leverage audience modeling while maintaining precise control over spend and targeting.

For brands seeking a full-service solution, Ogury’s managed services team provides strategy, persona selection, creative guidance, optimization, and post-campaign analysis. This is ideal for campaigns requiring bespoke expertise and guaranteed placements.

Privacy-preserving APIs, including Shared Storage and Private Aggregation, allow campaigns to operate effectively without cookies or device IDs, future-proofing campaigns against ongoing regulatory and technical changes.

Advertising Formats and Creative Options

Ogury supports a diverse set of ad formats designed for both mobile and in-app environments, optimized for attention and engagement.

Full-screen ads are immersive, occupying the entire device screen, making them particularly effective for product launches or major brand campaigns. They maximize visibility, capture user attention, and increase recall.

Video ads are available in vertical, interactive, and rewarded formats. Vertical videos align with natural device orientation, interactive formats allow user engagement through clickable elements, and rewarded videos incentivize user interaction, often by granting in-app benefits, which increases completion and engagement rates.

Native in-feed ads integrate seamlessly with app content, maintaining a smooth user experience while subtly delivering brand messaging. They are especially effective in mid-funnel campaigns, where subtle engagement drives consideration without interrupting user flow.

Interstitial and mini-ads are lightweight units optimized for immediate responses, such as app installs, purchases, or newsletter sign-ups. They are fast-loading and highly suitable for performance campaigns targeting conversions.

Ogury provides guidance to ensure that creatives display correctly across device types, connection speeds, and app environments, including adaptive streaming for video in low-bandwidth scenarios. Optional post-view tracking pixels allow advertisers to measure downstream conversions while respecting privacy.

Measurement and Attention Metrics

Ogury emphasizes metrics that go beyond traditional clicks and impressions, focusing on attention and brand lift.

On-screen verification ensures that ads are actually visible to users, not merely loaded in the background. This provides advertisers with confidence that each impression is meaningful.

Brand lift studies, conducted independently, measure recall, awareness, and purchase intent among exposed audiences, offering clear insights into campaign effectiveness.

Post-view conversion tracking connects ad exposure to user actions such as app installs, purchases, or lead submissions, enabling advertisers to calculate ROI beyond simplistic click metrics. This attention-driven measurement system allows brands to optimize campaigns for meaningful engagement and tangible business outcomes, rather than superficial exposure.

Targeting Mechanics and Audience Strategies

Ogury enables highly precise targeting through a combination of personas, contextual signals, and first-party data enrichment.

Persona targeting allows advertisers to reach aggregated groups, such as “mobile gamers,” “frequent travelers,” or “urban commuters,” ensuring relevance without tracking individual users.

First-party data enrichment lets advertisers securely upload hashed emails, phone numbers, or CRM segments to refine reach, combining Ogury’s consented personas with existing internal data.

Geographic targeting can be applied at the country, regional, or city level, ensuring local relevance while adhering to regulations. Device and OS targeting spans Android, iOS, mobile web, PWA, and desktop platforms, giving flexibility for cross-device campaigns.

Contextual optimization ensures that ads appear in relevant content environments, leveraging app usage patterns and behavioral signals to improve engagement and conversion. This combination of persona-based targeting, enrichment, and context ensures campaigns are both effective and compliant.

Real-World Performance Examples

Ogury has consistently delivered measurable results for global brands. In Germany, Dacia increased targeting accuracy six-fold using persona-based campaigns, driving higher test drive bookings and boosting purchase intent. In Italy, Microsoft ran CPC campaigns targeting students and families, achieving click-through and viewability rates above industry benchmarks. In Australia, nib leveraged multi-format campaigns to increase brand recall and consideration for health insurance offerings. Vodafone in the UK combined persona targeting with immersive video to achieve high completion rates and attentive exposure.

Independent studies show that Ogury campaigns generate up to 2.5× more attentive seconds per thousand impressions and can achieve up to 36% uplift in brand recall compared to standard mobile display campaigns. These results demonstrate the platform’s effectiveness in combining privacy, precision, and engagement.

Operational Best Practices

Advertisers maximize results by applying strategic approaches to Ogury campaigns. Campaigns should begin with persona hypothesis testing, identifying which groups respond best to creative formats. Creative selection should align with objectives: full-screen and video for awareness, native and interstitial for mid-funnel engagement, and mini-ads for direct response.

Platform selection should match campaign needs: Ogury One for detailed hands-on management or programmatic DSP integration for automated scale. Key performance indicators should emphasize attention and brand lift for awareness campaigns and post-view conversions for performance-driven campaigns. Continuous monitoring and real-time adjustment of persona definitions ensures campaigns remain relevant and high-performing throughout their lifecycle.

Limitations and Considerations

Ogury excels in privacy-first, persona-driven campaigns, but certain limitations exist. Deterministic, device-level retargeting is not supported, making it less suitable for campaigns that require exact ID-level targeting. Content restrictions apply for gambling, finance, alcohol, and medical advertising, depending on local regulations. Minimum budgets and prepayment requirements apply, particularly for new clients.

Despite these limitations, Ogury is highly effective for campaigns prioritizing audience relevance, attention, and brand safety. It offers a scalable, compliant, and measurable solution that is particularly valuable in a rapidly evolving privacy landscape.

Why Ogury Is Essential for Advertisers Now

Ogury addresses the critical challenge facing advertisers today: running relevant, measurable campaigns without relying on individual identifiers. Its personified targeting, combined with immersive ad formats, attention-driven measurement, and global reach, allows brands to deliver meaningful engagement while maintaining compliance and consumer trust. Flexible buying options — self-serve, managed service, or programmatic — provide adaptability for campaigns of any size and objective.

Brands can rely on Ogury not only to preserve audience relevance but also to maximize ROI, ensure attentive exposure, and maintain brand safety. In a world increasingly defined by privacy constraints and data regulations, Ogury provides a future-proof solution for advertisers who want measurable, ethical, and impactful campaigns.

Ogury represents the next generation of mobile and in-app advertising. By combining consented personas, attention-optimized creatives, robust measurement, and flexible delivery options, it enables advertisers to thrive in a privacy-first world. Campaigns powered by Ogury are measurable, engaging, and compliant, ensuring brands maintain relevance and drive business outcomes even as the digital landscape continues to evolve.