As a leading global internet technology service provider, OPPO Ads is revolutionizing the in-app advertising landscape by delivering smart, data-driven marketing solutions. With a stronghold in Southeast Asia, South Asia, Latin America, Europe, and the Middle East, OPPO’s in-app ecosystem connects brands with over 600 million monthly active users (MAUs), maximizing visibility, engagement, and user acquisition.

Global Scale, Local Precision

The OPPO ecosystem—powered by ColorOS—spans high-usage regions like India, Indonesia, the Philippines, Vietnam, Thailand, Malaysia, and Russia. In markets like Indonesia alone, OPPO reaches:

• 48.6M OS MAU
• 100M monthly appstore distribution
• 46.5M appstore MAU
• 36M browser MAU

Across all geos, OPPO App Market MAU totals 170M, with a monthly distribution volume of 390M. The average user spends over 274 minutes daily in-app, offering advertisers deep engagement and long dwell time.

Ad Placements that Convert

With dynamic preloading and deep system integration, OPPO offers multiple ad formats across its native environment:

• Factory Preload: Stable and predictable user acquisition from shipment
• Push Notifications: High CTR (0.7–1.5%) with up to 60M impressions
• Splash Screens: Maximize impact with CTR up to 15%
• Top Banners & News Feeds: Prime real estate for broad visibility
• Hotsites & Shelf Cards: Targeted in-browser app discovery and engagement

These placements are powered by intelligent user data analytics, enabling targeted delivery across interest groups. Brands can launch User Acquisition and Retargeting campaigns optimized by CPI, CPM, CPC, or CPT, supported by leading MMPs like Appsflyer, Adjust, and Keitaro.

Full-Funnel Lifecycle Solutions

OPPO’s platform supports the full user journey—from install to engagement—with tailored lifecycle marketing strategies:

• Install Penetration: Factory preload, PAI modules
• Activation Boosting: Digital badges, SMS, push notifications
• App Recognition: Splash ads and banners for low-activity users
• Retention: Global search cards, in-app shelf banners for medium to high users

Whether the user is new, lowly active, or loyal, OPPO has mapped and designed engagement solutions to boost app performance at each stage.

Technical Highlights

• Device OS: Android only (APK-based distribution)
• Ad Types: User Acquisition, Retargeting
• Payment Models: CPI / CPM / CPC / CPT
• KPI Model: Soft KPIs only
• Minimum Budget: $1,000 (12% commission)
• Refund Option: Available within 1–2 weeks
• Supported Verticals: All, including finance, gambling, and betting

Apps listed on Google Play gain extended benefits like Splash Screen Ads and Push Notifications, enhancing conversion and retention.

To get started, brands must provide:

• Campaign goals and KPIs
• Creative assets (banners, icons)
• UTM or deep links
• Budget
• NDA or agreement documents

Campaigns go live within 1–2 weeks, with a minimum cooperation period of 3 months (including pause time). Payment is required within one month from campaign pause.In conclusion, OPPO Ads stands at the forefront of in-app advertising by combining massive reach, intelligent user segmentation, and deep system integration to deliver performance-driven results across Android devices. With powerful tools like dynamic factory preloads, multi-format ad placements, and full-funnel lifecycle strategies, the platform empowers advertisers to efficiently acquire and retain users in high-growth markets. Whether you’re looking to scale a new app or boost engagement for an existing product, OPPO provides a customizable, data-informed solution built for sustainable growth and high ROI.