Smadex is redefining the programmatic advertising landscape with its mobile-first approach, tailored for marketers who prioritize performance and precision. As part of Entravision, a globally recognized advertising and media company with nearly $1 billion in revenue, Smadex offers unmatched expertise and resources for advertisers looking to scale.

Why Smadex Stands Out

With over a decade of programmatic advertising experience and 110% growth in 2022, Smadex has proven its ability to deliver results. It serves 7,000+ clients worldwide, leveraging cutting-edge technology and a commitment to innovation. Whether you’re targeting mobile apps, connected TV (CTV), or web audiences, Smadex is your go-to solution.

Key Features:

• Global Reach: Top-performing geos include the US, UK, Japan, India, Germany, France, Canada, Indonesia, and Turkey, ensuring your campaigns hit high-value markets.
• Ad Formats: Smadex supports banner ads, interstitials, and video ads, tailored to maximize engagement and drive conversions.
• Supported Platforms: Launch campaigns across Android, iOS, and web, ensuring broad compatibility with your audience.
• Tracking Integration: Seamlessly integrate with industry-leading trackers like AppsFlyer and Adjust for precise performance monitoring.
• Payment Models: Flexible options, including dCPM, with optimization for CPA and CPI goals.

Smadex Solutions

1. User Acquisition Campaigns

Smadex simplifies user acquisition by identifying the right audience for your app and delivering campaigns that drive installs and engagement. With robust analytics and real-time insights, you can fine-tune your campaigns for maximum impact.

2. Retargeting Campaigns

Re-engage and retain your users with Smadex’s data-driven retargeting solutions. Boost user lifetime value by keeping your audience engaged through personalized campaigns.

3. Brand Awareness Campaigns

Smadex crafts compelling brand experiences with deep data integration and real-time targeting. Whether through CTV ads or cross-channel strategies, your brand will resonate with the right audience.

4. Direct Response Campaigns

Turn interest into action with Smadex’s expertise in direct response advertising. Their team ensures every ad drives results, capturing leads and boosting sales.

A Transparent and Growth-Focused DSP

Smadex offers both managed accounts (Direct Response) and self-serve options, allowing you to choose the level of control and support that suits your needs. With a $5,000 minimum budget + 12% fee, the platform is tailored for serious marketers ready to scale.

Smadex supports all verticals, including:

• mVAS: Click2SMS, Click2Call, PIN submit, MO flow, and more.
• Betting and Gambling
• Nutra (Health & Wellness)
• Sweepstakes

Creative Studio: Transforming Ads into Experiences

Smadex’s in-house Creative Studio optimizes ad visuals and messages, ensuring maximum impact. Their SKAN-ready solutions enable efficient campaign tracking and optimization, even in a post-privacy world.

Trusted by Leading Brands

Smadex has delivered exceptional results for global brands:

• Bandai Namco Mobile: Significant increase in valuable installs and user engagement through CTV.
• Voodoo.io: Creative testing and rigorous analysis led to optimized campaigns and outstanding results.
• Mytona: Successful CPP tests provided actionable insights, leading to increased campaign investments.

Conclusion

For marketers seeking to unlock growth in the mobile and CTV spaces, Smadex offers a comprehensive programmatic solution. Backed by Entravision, it combines cutting-edge technology, global reach, and unparalleled expertise to help businesses scale effectively.

At ScroogeFrog, we’ve witnessed Smadex’s potential firsthand and can guide you through leveraging this platform to achieve your advertising goals. Whether you’re looking to drive installs, increase engagement, or boost brand visibility, Smadex has the tools to make it happen.