In today’s digital ecosystem, mobile in-app advertising has become a primary channel for brands to engage with audiences and drive high-performance marketing. With the rapid rise of mobile-first users, advertisers need powerful, transparent, and scalable platforms that provide full control over their campaigns.

Adform is a leader in this space, offering an independent, privacy-focused, and omnichannel advertising solution. Designed for modern marketers, Adform ensures that businesses maximize ROI, reach their ideal audience, and optimize performance across multiple devices and channels. Whether you’re running in-app campaigns, programmatic display ads, or CTV placements, Adform FLOW provides a seamless, AI-powered experience that elevates marketing outcomes.

Why Choose Adform for In-App Advertising

Adform’s Adform FLOW is an award-winning DSP (Demand-Side Platform) built to simplify in-app advertising while delivering outstanding results. It allows marketers to build, buy, and measure campaigns in a single interface, ensuring a streamlined workflow and seamless execution.

With its Augmented Intelligence capabilities, Adform automates manual tasks, provides real-time insights, and helps advertisers focus on strategic decisions rather than operational complexity. This means lower costs, higher engagement, and improved ad efficiency across all media types.

Omnichannel and Cookieless Advertising

Modern audiences interact with content across multiple devices and platforms. Adform ensures that brands never miss an opportunity by supporting cross-device, omnichannel advertising.

With Adform ID Fusion, advertisers can connect with previously unreachable audiences, thanks to its ability to integrate with 40+ ID solutions, including ID5, PubCommon, and Telco IDs like Utiq. This makes cookieless advertising possible, enabling businesses to continue targeting users across browsers like Safari and Firefox, which have phased out third-party cookies.

By choosing Adform, advertisers future-proof their campaigns while maintaining high precision, scalability, and data security.

Full Transparency Over Your Media Spend

Transparency is a key principle of Adform. Unlike many DSPs that obscure costs and limit advertiser control, Adform provides full visibility into ad spend, campaign performance, and data ownership. This minimizes unnecessary tech fees and eliminates hidden costs, giving advertisers the confidence to optimize budgets effectively.

With built-in privacy compliance and fraud prevention, Adform also ensures that brands safeguard their data, customers, and ad placements, making it one of the most trusted ad tech solutions on the market.

Adform FLOW: A Next-Generation In-App DSP

Adform FLOW is a cross-media marketplace designed to support in-app advertising across multiple formats, including:

• Video Ads
• CTV (Connected TV) Ads
• Audio Ads
• Gaming and DOOH (Digital Out-of-Home) Advertising
• Display and Native Ads
• Mobile and In-App Programmatic Ads

With AI-driven optimization, real-time forecasting, and automated targeting, Adform FLOW makes it easier than ever for advertisers to reach, engage, and convert mobile users.

Key Benefits of Adform FLOW

• Omnichannel reach across all digital media types
• AI-powered automation reducing manual workload and improving performance
• Integrated data management for better optimization
• Cross-device targeting ensuring ads reach the right users at the right time
• Fraud prevention and cost transparency protecting budget and campaign integrity

Future-Proof Advertising with Adform ID Fusion

One of Adform’s biggest innovations is its ID Fusion technology, which enables advertisers to effectively target users without relying on third-party cookies. As traditional tracking methods phase out, ID Fusion provides an industry-leading solution for first-party data activation.

With Adform ID Fusion, advertisers can:

• Re-engage Safari and Firefox users with precision targeting
• Increase incremental reach and campaign performance
• Maintain full control over their first-party data
• Avoid the limitations of traditional cookie-based tracking

This ensures that businesses stay ahead of privacy regulations while continuing to drive high-performing campaigns in a cookieless digital landscape.

Work with Adform Through ScroogeFrog

At ScroogeFrog, we help businesses leverage Adform’s cutting-edge in-app advertising solutions. Whether you need assistance with:

• Campaign setup and management
• Advanced audience targeting
• Creative optimization
• First-party data activation
• Adform ID Fusion implementation

We have the expertise, tools, and resources to help you maximize performance and scale your digital advertising efforts.

Looking to unlock the full potential of Adform? Let’s connect and take your in-app advertising strategy to the next level.