Persona.ly is a global AdTech product company, renowned for acquiring engaged users for top-grossing app developers and providing insightful customer solutions for market research companies. Our team is a blend of vibrant, proactive, and passionate developers and marketers from diverse backgrounds, with extensive experience in the mobile marketing field. This dynamic mix enables us to overcome virtually any challenge, delivering solutions that consistently exceed the expectations of developers and advertisers alike.

Since our inception, Persona.ly has placed immense value on development. Our founders were determined to build a solid infrastructure from the ground up. Rather than relying on third-party tools, we have developed proprietary platforms and optimization tools. This approach allows us the freedom to operate with minimal constraints, enabling us to deliver superior performance.

Our systems are in a constant state of evolution, receiving updates based on thorough analysis of accumulated data. Each new challenge is met with a rigorous analysis of available data, combined with our vast experience, to devise the optimal solution. This iterative process ensures that what is optimal today remains top-notch tomorrow and beyond.

At Persona.ly, we approach every relationship with the future in mind. We understand that our partners’ success is our success, and a short-term focus would betray their trust. This philosophy, coupled with our deep insights into the mobile ecosystem, shapes our unique approach to new relationships.

We quickly learn our partners’ needs and definitions of success, allowing us to focus our efforts effectively from the outset. Transparency is a cornerstone of our operations, both within our team and with our partners. We openly share insights and learn continuously from others, ensuring that optimization is an ongoing process.

These ideals are deeply embedded in our culture, guiding our actions every day. We take pride in the close, long-lasting relationships we’ve built, our proprietary technology, and our continuous growth.

– Encouraging Personal Growth and Development: We believe in nurturing the growth of our team members, fostering an environment where they can thrive.

– Being a Dynamic Company: Our commitment to constant growth and adaptation ensures we stay ahead in the ever-evolving AdTech landscape.

– Creating a Positive Atmosphere: We strive to maintain a positive environment for both our employees and clients, promoting collaboration and success.

Our mobile DSP platform is designed to drive app growth using proprietary bidder and machine learning algorithms. These tools offer transparent, performance-driven, and highly targeted user acquisition (UA) and re-engagement solutions at scale. By analyzing over 60 data points, our algorithms reliably predict which users are most likely to click, install, and generate revenue for your app.

Persona.ly provides precise targeting at scale, accessing 2.8 million ad auctions per second. Our machine learning algorithm optimizes campaigns towards the highest-performing user segments based on targeted in-app events, maximizing return on ad spend (ROAS). We combine constant performance optimization with real-time data analysis to detect anomalies and prevent fraudulent activity.

We are directly integrated with all major supply-side platforms (SSPs) and original equipment manufacturers (OEMs), offering extensive reach and targeting virtually any qualified user. Our platform uses bid shading to win relevant impressions at the lowest possible price, leveraging past auction data to predict optimal bid prices and prevent overpayment in first-price auctions.

Finding more engaged, loyal users requires a blend of data, cooperation, and creativity. Our extensive experience in running mobile app campaigns has provided us with the knowledge to expedite the initial targeting model generation process, allowing us to reach key performance indicators (KPIs) and scale quickly.

Our machine learning-driven model promotes the best-performing ads while continuously testing new ones based on a Multi-Armed Bandit (MAB) algorithm. As the model learns, it transitions to a Contextual Bandits approach, displaying different creative “champions” to different user groups based on group features.

Persona.ly offers a variety of ad formats, including playable and interactive ads, dynamic ads, video, native, and banners. Our platform ensures that ads are served to the right users at the right time, enhancing engagement and effectiveness.

Our prediction algorithms determine the best moments to serve surveys in less than 100 milliseconds. By examining aggregated behavioral data, our machine learning algorithms ensure surveys reach the ideal audience groups. Our plug-and-play solution, along with an upcoming DIY (self-serve) option, simplifies the integration and management of survey inventory, providing quick feasibility and cost estimates.

Persona.ly supports multilingual surveys, allowing clients to gain insights from diverse global audiences efficiently.

In conclusion, at Persona.ly, we are dedicated to driving mobile advertising success through innovation, transparency, and a relentless focus on long-term partnerships. Our proprietary technology, data-driven processes, and commitment to continuous improvement position us as leaders in the AdTech industry.