InMobi, a leading multinational technology company, revolutionizes how brands, developers, and publishers engage with consumers through contextual mobile advertising. Founded in 2007 under the name mKhoj, it has since grown into a global giant with 22 offices across 12 countries and over 2,500 employees. With a mobile-first approach, InMobi offers innovative advertising solutions that have cemented its status as a pioneer in the digital marketing landscape.

As mobile devices increasingly dominate global screen time, brands must find ways to create genuine, meaningful connections with their audiences on these devices. InMobi’s mobile-first platform does exactly that. It bridges the gap between advertisers and consumers by providing relevant, personalized, and context-driven ads on mobile apps and websites.

With a global reach of over two billion smartphone users, InMobi offers unparalleled audience engagement. Their platform supports various ad formats, including banners, interstitials, and video ads, all designed to enhance user experiences rather than disrupt them.

InMobi provides a managed account service where all campaign settings are handled by an expert manager, ensuring that businesses get the best performance possible. Key regions served by InMobi include the United States, India, Southeast Asia, Europe, Saudi Arabia, UAE, South Korea, and Japan. 

– Geos: InMobi operates globally, with specific focus on the U.S., India, and Southeast Asia (including Indonesia and Singapore), as well as Europe (UK, Germany), and key Middle Eastern and Asian markets.

– Minimum Budget: Campaigns start with a minimum budget of $500 per month per geo. 

– Verticals: InMobi works with all industry verticals, including finance, gaming, and betting, offering flexibility for businesses across niches.

– Ad Formats: Their creative options include banners, interstitials, and video ads (rewarded or non-rewarded). Video ads, especially, have become a powerful tool for brands to capture consumer attention.

InMobi offers several ad types like User Acquisition and Retargeting, which can be optimized based on KPIs (Key Performance Indicators). The platform supports CPM (cost per mille) payment models, ensuring cost-efficient reach. Advanced tracking via tools such as Appsflyer, Adjust, Kochava, and Branch ensures seamless monitoring and performance analysis.

The platform’s commitment to high-quality, non-incentivized traffic gives businesses confidence in the authenticity and relevance of the engagement they’re generating.

InMobi’s journey is one of constant innovation and expansion. From its inception, the company has strategically acquired businesses to bolster its capabilities, including U.S.-based Sprout (now InMobi Studio) for rich media advertising, MMTG Labs (Appbistro and AppGalleries), and more recently, Quantcast Choice for consent management.

InMobi’s growth isn’t just about acquisitions, though. Strategic partnerships with companies like Microsoft and Moat have enabled it to expand its mobile video measurement and analytics capabilities, allowing brands to better understand and optimize their mobile advertising efforts.

InMobi offers valuable solutions to app developers, game developers, and app publishers. For app growth marketers, InMobi helps acquire high-quality users and re-engage existing ones, maximizing long-term value and performance. Game developers can effortlessly monetize their mobile games with InMobi’s lightweight SDK, offering players ad experiences that are integrated seamlessly into gameplay.

In conclusion, for businesses looking to scale their mobile advertising, InMobi offers a comprehensive, mobile-first solution that not only engages consumers but also drives growth and performance. From managing campaigns across geographies to offering multiple ad formats and ensuring transparency with privacy-first solutions, InMobi is a trusted partner in the mobile advertising space.

ScroogeFrog is proud to partner with InMobi, offering our clients access to its cutting-edge platform and global reach. Whether you’re looking to acquire new users, re-engage existing ones, or monetize your app, InMobi is the platform that delivers results.