​​In the realm of global digital connectivity, VEON stands out as a digital operator, catering to nearly 160 million customers across six dynamic markets. These markets, comprising 7% of the world’s population, have a growing appetite for high-speed connectivity and digital services, ranging from finance to entertainment and beyond.

VEON AdTech emerges as a beacon of innovation, offering cutting-edge advertisement solutions to optimize commercial business verticals. At the heart of VEON AdTech’s strategy are the sophisticated analyses of encrypted depersonalized data, leveraging data sources from the digital operator Beeline Uzbekistan — a VEON subsidiary. Together, they created a synergy in geoanalytics, fintech, and advertising business verticals, crafting products that redefine business potential for their customers.

DSP Platform: Revolutionizing Ad Placement

VEON AdTech’s Demand-Side Platform (DSP) stands as a testament to technological ingenuity, placing ads with precision across web and mobile landscapes. By analyzing audience data from mobile operators, DSP targets users with unmatched accuracy, balancing preference with privacy.

Global Reach with Local Insight

VEON AdTech’s DSP platform empowers advertisers to penetrate global markets while tailoring campaigns to local nuances. With a presence in Kazakhstan, Uzbekistan, Ukraine, Kyrgyzstan, Pakistan, and Bangladesh, VEON’s subsidiaries facilitate a seamless marketing experience, driving growth and adaptability. Advertising campaigns are launched through various digital channels, including telecommunications operator applications.

Precision Marketing: Cutting Through the Noise

As a precision marketing powerhouse, the DSP platform ensures direct engagement with consumers, countering ad fatigue and information overload. VEON AdTech’s expanded targeting capabilities guarantee not just reach, but relevance and resonance.

Introducing DSP 2.0: Next-Level Advertising

VEON AdTech’s commitment to evolution culminates in DSP 2.0. This update elevates targeting precision, user experience and introduces the CPA model, which allows clients to pay only for completed target actions such as link clicks or form submissions. Detailed analytics and flexible cost management underscore the platform’s sophistication, allowing advertisers to adjust budgets based on bid range, frequency, and ad display duration.

Why VEON AdTech’s DSP Platform?

Distinguished by its versatility, VEON AdTech’s DSP platform caters to diverse company sizes and needs. Its latest iteration offers bespoke ad customization, marrying scale with specificity. The platform enables advertisers to easily combine various advertising channels, optimizing campaigns. This adaptability is beneficial for both large-scale campaigns, where cost optimization is crucial, and small businesses aiming for a comprehensive advertising approach without the need for costly agency services or specialists. For businesses big or small, it promises a holistic advertising solution that’s both efficient and effective.

The initial campaigns leveraging VEON AdTech’s DSP platform have delivered promising outcomes, validating its efficacy across various industries and audiences.

• Campaign No. 1 for a premier real estate developer marked a staggering 156% surge in conversion rates, eclipsing past advertising performance. This campaign not only showcased properties but also built a narrative of aspiration and achievement, resonating deeply with the target audience.
• Campaign No. 2 for a renowned Uzbek retail chain shattered expectations, exceeding reach KPIs by 78% without inflating the budget. This strategic campaign amplified brand visibility, ingraining the retail chain in the consumer consciousness.

VEON AdTech stands as a pillar of reliability for businesses poised for expansion and evolution. With a suite of solutions and state-of-the-art technologies, VEON AdTech is the key to unlocking business potential, streamlining operations, and realizing ambitious objectives.

About VEON AdTech. VEON AdTech is a part of the VEON group of companies, focusing on digital and performance marketing, as well as modern advertising technologies, including its proprietary programmatic platforms. The company leverages Big Data, artificial intelligence, and machine learning technologies. VEON AdTech offers high-precision targeting services, market needs analysis and examination of buyer activity in stores or traffic in selected areas. Its digital marketing services are tailored for businesses of all scales, as well as the public sector.

About VEON. Headquartered in Amsterdam, the Netherlands, VEON is listed on NASDAQ and Euronext Amsterdam, offering a gateway for investors worldwide to partake in the growth of these exciting markets.

Key Markets: Pakistan, Bangladesh, Uzbekistan, Ukraine (Kyivstar), Kazakhstan, Kyrgyzstan

Key Features and Services:

• Connectivity and access to digital services
• Economic empowerment and growth
• Financial, educational, and healthcare services
• Entertainment and more

What Sets VEON Apart:

• Global reach with local impact
• Commitment to inclusivity and empowerment
• Strategic focus on emerging markets
• Investor-friendly listing on NASDAQ and Euronext Amsterdam

Conclusion. VEON’s impact in emerging markets is undeniable, offering a lifeline of connectivity and digital services to millions. With a commitment to inclusivity, empowerment, and economic growth, VEON is not just a digital operator but a catalyst for positive change. As VEON continues to expand its reach and services, the future looks promising for both its customers and investors alike.