Traffic analysis in Yandex.Metrica: a practical guide

If the site receives inappropriate traffic, there are practically no sales and applications. Or each targeted action costs you a lot.

In Yandex.Metrica, you can study visitors by almost any characteristics: from which channels they come to the site, what devices they use, etc. In this article, we will show you which reports will help you in analyzing traffic in Yandex.Metrica, how to build them and draw conclusions from them.

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What is the difference between the statistics from the Facebook Ads Manager and Analytics

  1. Ads Manager assigns attribution only three sources: Facebook Ads, Instagram Ads, Audience Network, and Facebook Analytics — five. To these are added the Facebook Organic (organic unit), and Unknown (setup with unidentified source).
  2. In Facebook Analytics installation is recorded in the statistics of the day when the app was first opened (first launch or first open), and in Ads Manager — the installation is attributed to the day when was made the last click or view ads.
  3. The attribution window — the period measured from first contact of the user is to the target actions — Facebook Analytics is two years, in Ads Manager — 28 days. That is, Facebook Analytics assigns attribution of action if it was committed within two years from the date of clicks on advertising.
  4. In Facebook Analytics perfect event is recorded in the statistics of the day when it was committed. In Ads Manager, the event is recorded in the statistics of the day when there was a click on the advertisement which led to the coming events.

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7 Google Analytics reports that you misuse

Google Analytics is a wonderful tool with which any marketer can optimize your content, website and advertising campaign. However, there are still pitfalls in the work with cheapest Analytics tool on the Internet. So, below we will discuss 7 of the most common reports, GA, which you most likely do not work correctly.
Google Analytics is a wonderful tool with which any marketer can optimize your content, website and advertising campaign. However, there are still pitfalls in the work with cheapest Analytics tool on the Internet. So, below we will discuss 7 of the most common reports in GA that you are most likely working incorrectly.

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MSN

Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of June 2015, Bing Ads has 33% market share in the United States.

Similar to Google Ads, Microsoft Ads uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement’s click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.

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Don`t make ads. Make Tik-Toks.

TikTok is a very popular app that now has more than 500 million monthly active users around the world. It is a short video sharing social app that allows users to record and share up to 60 seconds of videos. There are different types of videos that can be shared in the app such as Montages, Comedic Shorts, Duets, etc.
TikTok provides a framework that makes it easier for people to create — especially if they don’t know what else to do.
Many of us have already heard about TikTok and might be using it regularly but have you ever actually thought about using TikTok to market your brand?

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Reddit

Reddit is home to thousands of communities, endless conversation, and authentic human connection. Whether you’re into breaking news, sports, TV fan theories, or a never-ending stream of the internet’s cutest animals, there’s a community on Reddit for you.]

Every day, millions of people around the world post, vote, and comment in communities organized around their interests.

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Baidu from China

BaiduAdvertising.com is operated by Nanjing Marketing Group, a Canadian/Chinese company that has provided Chinese digital marketing services since 2008.

They set up BaiduAdvertising.com to make it easier for non-Chinese companies to learn about Baidu marketing opportunities in one place.
Nanjing Marketing Group has long been a leader in educating Western businesses about Baidu.

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AdFalcon

AdFalcon is the first mobile advertising network in the Middle East aimed at providing a specialized mobile advertising experience to advertisers, publishers, developers and mobile users across the region.

AdFalcon’s state of the art technology, intelligent targeting mechanism and diversified mobile ads aim to assist our partners in maximizing their campaigns return on investment (ROI) and to deliver satisfying results for their brands and businesses.

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