Why you need TikTok Analytics?

Are you an influencer, brand marketer or any agency? Whether it is TikTok, Instagram or Facebook you need analytics to measure, track & identify the performance of your content. In this article, we listed the best TikTok analytics tools which can help you with:

  • Analyze your & competitor Profile & Hashtags
  • Monitoring the Profile & Videos
  • In-depth Insight of trending Videos
  • Campaign Reporting
  • & much more
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Traffic analysis in Yandex.Metrica: a practical guide

If the site receives inappropriate traffic, there are practically no sales and applications. Or each targeted action costs you a lot.

In Yandex.Metrica, you can study visitors by almost any characteristics: from which channels they come to the site, what devices they use, etc. In this article, we will show you which reports will help you in analyzing traffic in Yandex.Metrica, how to build them and draw conclusions from them.

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What is the difference between the statistics from the Facebook Ads Manager and Analytics

  1. Ads Manager assigns attribution only three sources: Facebook Ads, Instagram Ads, Audience Network, and Facebook Analytics — five. To these are added the Facebook Organic (organic unit), and Unknown (setup with unidentified source).
  2. In Facebook Analytics installation is recorded in the statistics of the day when the app was first opened (first launch or first open), and in Ads Manager — the installation is attributed to the day when was made the last click or view ads.
  3. The attribution window — the period measured from first contact of the user is to the target actions — Facebook Analytics is two years, in Ads Manager — 28 days. That is, Facebook Analytics assigns attribution of action if it was committed within two years from the date of clicks on advertising.
  4. In Facebook Analytics perfect event is recorded in the statistics of the day when it was committed. In Ads Manager, the event is recorded in the statistics of the day when there was a click on the advertisement which led to the coming events.

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7 Google Analytics reports that you misuse

Google Analytics is a wonderful tool with which any marketer can optimize your content, website and advertising campaign. However, there are still pitfalls in the work with cheapest Analytics tool on the Internet. So, below we will discuss 7 of the most common reports, GA, which you most likely do not work correctly.
Google Analytics is a wonderful tool with which any marketer can optimize your content, website and advertising campaign. However, there are still pitfalls in the work with cheapest Analytics tool on the Internet. So, below we will discuss 7 of the most common reports in GA that you are most likely working incorrectly.

Continue reading “7 Google Analytics reports that you misuse”