Yandex.Direct is a single platform for placing contextual and display advertising that allows you to build a sales funnel and solve marketing problems at all its levels. In contextual advertising, you pay only for clicks on advertising or for clicks on a business card with contacts, in display – for visible impressions.
In Yandex.Direct you can configure an effective scenario of communication with the consumer. For example:

• you start an image campaign – users get acquainted with your brand;
• you are targeting product advertisements to those who have seen a media banner, video, or outdoor advertisement – users are redirecting to your site;
• you show a smart banner to those who viewed products on your site – users return to the site and make a purchase.
  Target Audience Only
  Direct will show your ads in Yandex and on the sites of the Advertising Network only to users who are interested in your business and interested in your products or services.

Full placement control
You always know how many visitors were attracted by advertising. And at any time you can change its settings depending on your tasks.
Advertising that pays off
According to Roistat data for 2018 *, contextual advertising in Direct better justifies the costs than others. The platform will help you grow sales and attract a new audience.

Yandex Direct does not have a specific GEO, since everyone who has downloaded the Yandex browser around the world will see your ad.